but they’re also sustainability superheroes!
I literally stopped in my tracks admiring the size, stature, and general majesty of the old growth pines thriving just a few miles away from the big city. Little did I know then, that Redwoods are not only stunning in stature...
I remember the first time I saw a Redwood in Muir Woods...
$997.00
» 3-5 suggestions you can use to make your Sustainability Story more effective
» Zoom recording of me walking you through your audit
» Website ROOTED Sustainability Story Audit, with special attention on your homepage, PDPs, and impact/sustainability pages
Your Sustainability Story Website Audit will include:
The SEED is the starting point of all my adventures. To get where we want to go, we need to figure out where we are right now. I use my holistic 6-part ROOTED Sustainability Story Framework to assess the sustainability messaging across your website.
ROOTED Sustainability Story Website Audit
Seed Package
Sustainability Story™
Did you know the biggest tree starts as one of the smallest seeds? While redwoods can grow over 370 feet tall, their cones are only about an inch long.
Sustainability Copy Packages:
$4,997.00
» ...and more!
» Sustainability Product Claims section (I’ll work with legal and/or policy teams to create this section, which will save you multiple rounds of edits with marketing, C suite, and legal… aka it’ll help you breathe easier and allow you to better focus on your sustainability mission)
» Your unique Sustainability Story brand voice (this covers your tone, personality, and eco-friendly words or terms that most resonate with your ideal audience)
» Customer personas
» Founding story
» Brand values + mission
Sections include:
» Your unique SPROUT Sustainability Product Storybook — which will ensure that everyone in your company is on the same page when it comes to your sustainability messaging.
» Sustainability Story SEED Website Audit
Your Research + Sustainability Story Messaging Strategy Overview will include:
The SPROUT is my full research process that will help you set the groundwork for massive growth. The Sprout Sustainability Storybook is like a brand voice guide meets sustainability guide, and it’s specifically designed for product brands like yours. Pass it off to marketing, sales, customer support and any contractors you bring on board to keep your sustainability messaging consistent across all consumer touch points, and make onboarding a breeze.
Seed + Product Sustainability Storybook
Sprout Package
Sustainability Story™
Redwoods “create” their own rain by trapping fog in their branches. With enough water they can grow multiple feet a year, making them one of the fastest-growing conifers in the world.
$9,997.00
» Up to four additional website pages, covering various sustainability initiatives (we’ll dig into things like your materials, manufacturing + production practices, shipping, maintenance and repair programs, end of product life program, or giveback (aka traditional CSR) programs -- and explain what makes them, and your company, sustainable)
» Product Page Sustainability Story section
» Homepage Sustainability Story section
PHASE II: The following copy + content deliverables:
» Your unique SPROUT Sustainability Storybook — which will ensure that everyone in your company is on the same page when it comes to your sustainability messaging.
» Sustainability Story SEED Website Audit
PHASE I: Research + Sustainability Story Messaging Strategy Overview:
This includes everything you need to show up consistently in your sustainability copy across your website:
The SAPLING is a two phase project, combining my deep VOC and Research process (SEED, SPROUT), and done-for-you Sustainability Story messaging. These are the necessary copy features to make your Sustainability Story as strong as a growing Redwood sapling (I’m talking that resisting fires and avoiding landslides kind of strong).
Seed + Sprout + Done-for-you Website Copy
Sapling Package
Sustainability Story™
Redwoods owe their strength to two features: long roots and thick, resin-free bark. Their roots, which can grow to over 100 feet long, intertwine with other roots to help them resist winds and landslide-strength floods. Their bark makes them fire-resistant.
» A customized Sustainability Story content calendar with suggestions for marketing moments to use across your social + emails + blogs
» Up to 10 strategically-designed emails (with A/B test suggestions and check-ins to discuss optimizations)
» Up to four additional website pages, covering various sustainability initiatives (we’ll dig into things like your materials, manufacturing + production practices, shipping, maintenance and repair programs, end of product life program, or giveback (aka traditional CSR) programs — and explain what makes them, and your company, sustainable)
» Product Page Sustainability Story section
» Homepage Sustainability Story section
PHASE II: The following copy + content deliverables:
» Your unique SPROUT Sustainability Storybook — which will ensure that everyone in your company is on the same page when it comes to your sustainability messaging.
» Sustainability Story SEED Website Audit
PHASE I: VOC Research + Sustainability Story Messaging Strategy Overview:
This two phase project includes...
The STAND is my biggest package and it includes everything you need so your Sustainability Story can spread its climate positive wings, like a mighty, mighty stand of Redwoods. It’s a whole lotta value. Did you know that Redwoods always grow in groups (or stands!)? And that stands of old growth redwood store significantly more carbon than any other forests on Earth?
Seed + Sprout + Sapling + onboarding/nurture + transaction email sequences
Stand Package
Sustainability Story™
Old growth redwood forests can store at least three times more carbon than any other forests on Earth. And it’s not just about the individual trees, or even the stand of trees...but the entire forest. Even fallen trees, and other plants help store carbon.
Interested but want to know what it's like to work with me?
Every brand, and product has a different tone, voice, and message. I approach each project with your unique brand and customer in mind. Who are they and why should they care about what you’re doing? What do they love about your product, your brand, and the world? How do they talk about sustainability? I’ve uncovered things about a B Corps’ founding story that the marketing manager didn’t even know. On more than one occasion. It’s often easy for me to get deep in the woods of your ideal clients’ mind, because… oh, hi, it’s me! I’m talking lost in an internet hole, 27 tabs kind of deep.
I dig up the (good) dirt on your brand & your customers
I spent literally years of my life running A/B tests on email subject lines. That might sound like a special hell for you, (and if so, well, I’m so happy you’re here!) but testing insights to see how they actually performed with our audience was fundamental to my growth as a marketer and writer. I love research that provides deep insights. It’s almost like we have a secret “amplify your message” button. We can test copy, draft multiple versions, and test which hits your KPIs better (and then high five over the results). As for the bird thing—you’re probably going to want to check out my about page.
I’M A DATA-NERD FIRST, AND A NERDY WORDY BIRD SECOND
I don’t just write about or research all things sustainability, I live them. I’ve called an off-grid, vintage RV home (#vanlife), relying on the sun for all of my power needs, and coming face-to-face with my daily water usage and waste generation. I’ve done multiple 100% plastic-free months, and work to replace everyday products with eco alternatives. I’ve lived on public lands, cleaning up hundreds of pounds of trash along the way. I’m a certified Leave No Trace Trainer. Also, I’m that consumer that reads EVERY word of your impact page. There’s a big difference between talking about a community and participating in one.
I CAN PICK A GREENWASHED TREE OUT OF A GREEN FOREST
